What is a Promotional Product?

Promotional products are custom-made items with your company's logo and a small message, usually contact information and a slogan, showcasing your business identity. They can be any useful item and are distributed as giveaways for either existing or prospective customers. These items can be in the form of writing instruments, drinkware, technology products, apparel, and more.

To give you a better understanding of what promotional products can do for your business, we've listed on-point advantages in using custom promotional products to market your brand.

Customer Loyalty

When a consumer receives a promotional product, it creates a perception that you they are being thanked for bringing their business to your company.

When your customer feels that he or she is important to your business, they will automatically appreciate your generosity. These promotional products become a token in building a good relationship between you and your customer.

The best thing about a custom promotional product is that they can turn your existing customers into brand ambassadors. Word of mouth is a very powerful tool in driving future sales and it all starts with having loyal customers who return to buy more from and refer those they know to you.

If you are looking for a marketing expert that can help you manage your brand with confidence, call us at 615.715.0545. On Promos offers a wide range of options to satisfy your marketing needs and we provide no-charge consultations where we can examine you and your business needs and make recommendations that will make a difference and bring results.

We are serving promotional products in Nashville, TN 37209 and its surrounding areas, but can service clients coast to coast. Call us now and experience the Proforma advantage!

The Importance of Commercial Printing in Your Business

Printing is still an important part of the way customers interact with your business. Whether it’s business cards, brochures, postcards, catalogs, banners, or any other type of custom printing, putting your brand into the hands of existing and prospective customers increases referrals and sales.

Commercial Print is Tangible

Business cards, brochures, calendars, catalogs, and other types of printed materials are physical items that show up in homes, offices, tradeshows, and events. These printouts create an emotional connection, offer ease and simplicity. Digital is great in combination with print, creates a cross-media advertising technique that is the best of both worlds.

If you are worried it won’t get much attention, think again. Print is NOT dead. Consumers are bombarded with digital media such as ads, emails, and social posts. Print materials allow a consumer to connect physically with the item and create a deeper connection to the print item and your brand. Commercial prints give you the opportunity for repeated exposure every time a customer or prospect reads it.

Due to its physical characteristics, reading it again is not a problem. It follows the same concept that when you want to read something and need to put it down for a while, you can always come back to resume your reading. And since its tangible, printed materials that are placed in the corner will be there day by day until someone else picks it to be viewed.

Customizable Prints Help You Establish Your Brand

Planning the design of your print outs play a considerable role in the success of your marketing efforts when it comes to commercial printing. Printed publications and other branded materials are an excellent way to establish your brand identity and get yourself known to the general public, new clients, or reengage old clients.

The aesthetic qualities of your print outs, including the font used, color scheme, images, and texture, bring out excellent results in your marketing campaign. With this, full-color brochures folded business cards, and personalized stationery, banners, flyers, catalogs, and other marketing materials have a higher chance of attracting customers’ attention and retention.

Contact on Promos Today!

If you are looking for the best printing and commercial print companies serving Nashville, TN 37209 and its surrounding areas, On Promos is an excellent company to partner with for all your commercial print solutions. We are rated the #2 printing company in the United States and print over $200,000 in printing a year.

Here, we offer a wide variety of commercial printing options for you. We’ll help you deliver the best solutions to your marketing efforts. As your printing expert, we’ll be guiding you throughout the process and suggests ideas that deliver the best results.

For more information about our products and services, call us at 615.715.0545. Our expert marketing professionals are always ready to provide you with the best service you deserve.

Call us now and experience the On Promos advantage today!!

What Branded Apparel Can Do for Your Business

When we talk about branded apparel, we are referring to quality clothing with your company logo or brand mark embroidered, imprinted, screen printed, or embellished. Branded apparel comes in many forms including golf shirts, t-shirts, uniforms, ball caps, hats, scarves, and are often referred to as promotional apparel, swag, and other names.

But for marketing professionals, branded clothing and accessories are a lot more than that. If used strategically, they can provide your company with brand awareness and marketing which are a must if a company is to grow.

To guide you on how to use this tool for your advantage efficiently, we listed some important points to help you appreciate what branded or promotional apparel can do for your business.

Reinforces Company Culture

Branded Apparel creates an excellent feedback circle. Employees who earn incentives from your program get noticed and receive compliments from their co-workers.

This positive word-of-mouth can reach to other employees in your organization. In time, you’ll be surprised that everyone in your company will strive their best to earn their own hard-earned Branded Apparel.

Improve Employee Retention

Branded apparels are used to recognize and motivate the star players of your organization can also help improve employee retention. Why? Because any tangible rewards for their efforts can help your employees see themselves as a part of the team.

When people feel valued and feel comfortable working for you, it is more likely that these employees will stay with you for a more extended period of time.

Create a Positive Image for Your Business

For a business organization to do well, it needs to attract new talent in competitive markets. And the best people to represent your brand? Your employees!

Since these branded clothing and accessories are earned through performance-based incentives, then, it is granted that the people who wear these items are the star players of your organization. When you’re good, the word spreads. And if that happens, who doesn’t want to work with a company that can see their value, right? Or who doesn’t want to buy products from a company with happy invested employees?

Increase Your Company’s Performance and Profit.

When all of your employees are motivated, the company as a whole benefit from employer incentive programs. Employee motivation can always lead to a better performance rating, which boosts your income too.

Need Help With Branded Apparel?

Talk to us at On Promos. We have access to a wide variety of the most functional, fashionable, and trend-setting apparel that your employees, clients, and consumers will surely love. We offer a wide range of brand name clothing that can be embroidered or screen-printed. We are experts in utilizing fully customizable apparel to leave an impression on the masses at tradeshows, events, and more.

Make sure to call us at 615.715.0545 for more information about our products and services. We will make sure to provide you with the best-branded apparel solutions. Call us now and experience the Proforma Advantage!